7 Steps provides holistic marketing concept and acknowledges that everything matters in marketing – broad and integrated perspective required in developing, designing and implementing marketing programs and activities. 7 Steps would determine the needs, wants and interests of target markets and to achieve the desired results more effectively and efficiently.
We believe and thrive with “SIVA”
Solution: We Identify that product is no longer a one-size fits all offering, but rather a solution created to solve a problem for the customer.
Information/Incentive: We provide advertising, public relations, personal selling, viral advertising, and any form of communication between you and the consumer. The “I” also stands for “Incentives,” such as trade promotions/Fair /exhibition/Road shows…
Value: We derive value to which goods or services are perceived by customers to to meet their needs or wants.
Access: We provide access to customer database, funding, focus area…